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Brazil 2014

Sport Brand: The Most Expensive World Cup Teams

Brazil Dominates The Most Expensive World Cup Teams Barcelona paid a staggering $124 million to acquire Brazilian phenom Neymar in June 2013. It was a lauded signing ultimately marred by disappointment. It resulted in the indictment and resignation of the club’s president Sandro Rosell for covering up the full transfer cost. For the player, his first season at Camp Nou …

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The Biggest Sponsors Of Brazil’s 2014 World Cup Spend Big To Engage With Fans

Every four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world’s most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament’s official sponsors. FIFA’s major partners, which reportedly pay some $25-50 million per year, are Adidas , Coca-Cola …

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The Billion-Dollar Business Of The World Cup

The World Cup kicks off in Brazil June 12. How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in South Africa in 2010. The vast majority of the money …

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Nike Launches ‘Risk Everything’ Campaign Ahead of the 2014 World Cup

It’s a World Cup year, which means only one thing for soccer’s major international stars. They’re about to feel an almost unbearable amount of hellish pressure. Nike—which isn’t a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on the psychic stresses of soccer superstardom. Its famous 2010 World …

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