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Cadbury Congratulates Super Eagles On AFCON 2019 Qualification

Cadbury Nigeria Plc, manufacturers of TomTom, the nation’s number one candy, has congratulated the Super Eagles on the team’s qualification for the 2019 African Cup of Nations (AFCON) tournament, which will take place in Cameroun. In a statement, the Company’s Corporate and Government Affairs Director for West Africa, Mr. Bala Yesufu said the Super Eagles have made Nigerians proud by …

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Modric, Marta Crowned The Best in London

Luka Modric and Didier Deschamps take home top men’s honours Marta and Reynald Pedros awarded top women’s gongs Thibaut Courtois named The Best FIFA Goalkeeper In a glittering ceremony that saw a host of footballing stars descend on London’s Royal Festival Hall, home to London’s Symphony Orchestra, the beautiful game’s chief conductors were coronated at The Best FIFA Football Awards™ …

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Coca-Cola Inks Deal with Premier League in first Multi-Brand Sponsorship

UK boss of Coca-Cola says the deal with Premier League is part of the brand’s global total drink strategy and will allow the company’s less well-known brands to “be part of a regular conversation”.     Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as …

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Betway Commences Premier 5-A-Side Football League In Nigeria

Betway, a leading international online and mobile sports betting operator, has announced the formation of Nigeria’s first amateur 5-a-side football league, the Betway 5s League. The league will kick off in September, 2018 in the commercial capital of Nigeria, Lagos. As well as being the official kit sponsor of Premier League club West Ham United, Betway has been an active force …

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Spain, France Dominate 55-Man Shortlist for 2018 FIFPro World XI

World champions France had eight players, one less than former holders Spain in international players’ association FIFPro’s 55-name shortlist for its World XI of 2018 award. Ten players out of last year’s World XI, including Cristiano Ronaldo and Lionel Messi, were named on the list, with Spanish giants Real Madrid the best represented club with 11 players. World Cup semi-finalists …

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Nkembuchi Melaugha: 3 Life Lessons From the 2018 World Cup

As you probably know by now, the French are the champions of the 2018 World Cup for the second time after their 1998 victory on home soil. From then till now, one thing remains clear, France comes fully packed with a strong team. This year, I watched some of the matches while skyping with my friends back home. There is …

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Woman Emerges Winner of N500k in Betking’s World Cup Predictor Raffle Draw

A middle aged woman has emerged winner of Five Hundred Thousand Naira in the recently concluded World Cup Predictor Jackpot by fastest growing sports betting platform, BetKing. The winner was selected randomly by an electronic draw on July 16, 2018. Omolade Abimbola, who was all smiles, expressed admiration and gratitude to BetKing as she received her winning during an official …

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Lagos Partners Balmoral to Build World Cup Village at Eko Atlantic

As part of Lagos State Government’s efforts in line with Governor Akinwunmi Ambode’s focus at making Lagos a sports and tourism hub, the state has partnered with Balmoral Group, the largest 360 events solutions company in West Africa to build the biggest football viewing village in Nigeria and albeit West Africa. The football village is a state of the art …

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Mohamed Salah Wins Golden Boot with New PL record

  Mohamed Salah secured the Premier League Golden Boot for 2017-18 after finishing the season with 32 goals from his 36 appearances. The Liverpool No.11 bagged the opener in the 4-0 win over Brighton and Hove Albion at Anfield to help Jürgen Klopp’s side claim fourth place in the division and Champions League qualification for next term. In doing so, …

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How Brands are Hoping to Score For This Year’s World Cup

With just a few weeks to go until the planet’s biggest sporting competition begins, Campaign looks into what brands are doing to align themselves with the Fifa World Cup football extravaganza in Russia. We’ll add new work to this article as we get it in the run-up to the big kick-off on 14 June. Zlatan is a character to say …

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