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Famous Logo History

Creating One of Africa’s Leading Retail Banks – Launch of the New Access Bank Brand

Today we have publicly launched the new Access Bank, one company, with 28,000 staff across 600 branches and 29 million customers worldwide. This follows legal completion of the merger on 19 March and the launch of our new brand today. The enlarged Access Bank will have a formidable commercial and retail banking business, providing significant opportunities to customers, staff, shareholders …

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Sheraton Unveils New Brand Identity

Sheraton Hotels & Resorts, Marriott International’s  most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, …

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Taxify changes Name To Bolt

Taxify, the leading European on-demand transportation platform, is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing. Speaking on why the company chose to make the change, Markus Villig, CEO and …

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Sterling Bank Brand Refreshed, Wears New Identity

Sterling Bank New Identity Rationale – Brandessence Nigeria Nigeria’s leading commercial bank, Sterling Bank Plc yesterday unveiled a new logo that builds on its new ‘Rising Sun’ corporate identity reflecting a new, modern look and feel that portrays the bank’s growth trajectory and position for the future. Building on the previous logo which represented a brand aiming for the moon, …

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TVC Communications Launches New Brand Identity for TVC

Nigeria’s leading independent TV, radio and online broadcasting company, TVC Communications on Thursday unveiled a new brand identity for its market leading family entertainment channel, TVC. The on-air changes, unveiled on TVC this morning at 7am, are the result of extensive market research among audience and advertisers, which revealed that many believed the channel branding was dated, old fashioned, dull …

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Fatgbems Unveils New Brand Identity

Fatgbems Petroleum, a leading independent oil marketing company has unveiled a new brand identity, also commissioned its new state-of-the-art pilot fuel service station. Speaking at the unveiling, the Chairman of the Company, Mr. Ajibola Gbemisola said that the new brand identity is not a change of direction. He stated that the change of brand identity is a restatement of the …

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Branding: The Inspiration Behind The Euro 2016 Logo and Identity

The UEFA EURO 2016 logo was designed and developed by Brandia Central, a brand consulting company based in Lisbon, and a market  leader in Portugal with more than 20 years’ experience. Brandia also  developed the logo for UEFA EURO 2012. Brandia Central’s design revolves around France’s artistic reputation. Logo Inspiration The inspiration that led to the creation of the logo …

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Union Bank Rebrands, Targets New Generation of Customers

Union Bank of Nigeria Plc has unveiled a new brand identity as part of its transformation and innovation agenda, even as it changed its pay off line from “Big, Strong, and Reliable “to” Building a Simpler, Smarter Bank”. The move, according to Union Bank, was in line with it’s strategic ambition to become a highly respected provider of quality financial …

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Africa’s Fastest Growing Tech Company Unveils New Corporate Identity

…repositions for continental dominance Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity. The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015. Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe had …

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Fidelity Rebrands, to Strengthen Focus on Youth Segment

Fidelity Bank Plc last week Thursday unveiled its new identity. The bank explained that the move was aimed at strengthening its operations in order to deliver superior customer satisfaction. It also explained that the rebranding exercise was to bring about convergence in its services, to suit both the old and new generation customers. Speaking at the unveiling of the new …

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