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Famous Logo History

Fatgbems Unveils New Brand Identity

Fatgbems Petroleum, a leading independent oil marketing company has unveiled a new brand identity, also commissioned its new state-of-the-art pilot fuel service station. Speaking at the unveiling, the Chairman of the Company, Mr. Ajibola Gbemisola said that the new brand identity is not a change of direction. He stated that the change of brand identity is a restatement of the …

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Branding: The Inspiration Behind The Euro 2016 Logo and Identity

The UEFA EURO 2016 logo was designed and developed by Brandia Central, a brand consulting company based in Lisbon, and a market  leader in Portugal with more than 20 years’ experience. Brandia also  developed the logo for UEFA EURO 2012. Brandia Central’s design revolves around France’s artistic reputation. Logo Inspiration The inspiration that led to the creation of the logo …

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Union Bank Rebrands, Targets New Generation of Customers

Union Bank of Nigeria Plc has unveiled a new brand identity as part of its transformation and innovation agenda, even as it changed its pay off line from “Big, Strong, and Reliable “to” Building a Simpler, Smarter Bank”. The move, according to Union Bank, was in line with it’s strategic ambition to become a highly respected provider of quality financial …

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Africa’s Fastest Growing Tech Company Unveils New Corporate Identity

…repositions for continental dominance Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity. The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015. Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe had …

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Fidelity Rebrands, to Strengthen Focus on Youth Segment

Fidelity Bank Plc last week Thursday unveiled its new identity. The bank explained that the move was aimed at strengthening its operations in order to deliver superior customer satisfaction. It also explained that the rebranding exercise was to bring about convergence in its services, to suit both the old and new generation customers. Speaking at the unveiling of the new …

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FCMB Unveils New Corporate Identity

First City Monument Bank (FCMB’s) new logo reinforces its position as one of Nigeria’s financial institutions with a heritage of investment and corporate banking long before universal banking. A major difference from the previous corporate identity is the purple background that replaces a deep black background. The purple, explained Ladi Balogun, the Managing Group Managing Director/Chief Executive, heralds a new …

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FBN Holdings Launches Refreshed Corporate Identity, to Celebrate 120 years Anniversary

FBN Holdings PLC, Nigeria’s largest financial services group, today unveiled a refreshed corporate identity for the entire group, including all its subsidiaries. Designed to reflect the company’s strategic direction and position it to meet the future needs of the market, the refreshed identity will be rolled out across the Group’s operations, including First Bank of Nigeria Limited. The announcement also …

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PMAN Re-brands: New Logo & Proposed Membership Card Design

The Performing Musicians Association of Nigeria (PMAN) currently as part of its re-branding and re-structuring plans has released its new official logo and hi-tech membership card. After years of instability driven by disunity and factional sentiments; peace, direction and co-ordination is returning to the Nigerian music union, PMAN. As constant with any re-branding, identity change, DNA and other key elements …

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Diamond Bank Unveils New Identity

As part of its initiatives to consolidate its market leadership in the banking sector, Diamond bank plc has unveiled a new identity logo in Lagos. The bank has in the last few months undertaken a number of initiatives as an organization to ensure it perform optimally and has undertaken a large scale overhaul of its visual identity comprising its logo, …

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Microsoft Unveils a New Look

In advance of one of the most significant waves of product launches in Microsoft’s history, today we are unveiling a new logo for the company. It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of …

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