Home » Articles (page 6)

Articles

How to Choose a Brand Ambassador?

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions and even guerilla marketing strategies, brand ambassadors can help your …

Read More »

Why Small Businesses Need Strong Logos

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo — meaning it delivers a neutral or negative brand promise. If your business is in …

Read More »

Should Branding Begin With the Product or the Company’s Values?

  Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live or die. You need to look into the minds of your prospects and ask yourself: What do we stand for? Did we invent a category? Are we the …

Read More »

Here is How to Position Your Product as a Premium Brand

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that cost more are assumed to be of higher value. Things …

Read More »

Made in Nigeria: Find Out How PAN Nigeria Limited is Making a Huge Difference

  PAN Nigeria Limited is the leading manufacturer of automobiles in Nigeria, assembling Peugeot vehicles at its head office located in Kaduna. It also has liaison offices in Lagos and Abuja with a vision to expand its operations to other countries in Africa. Incorporated in 1972 as a joint venture between the Federal Government and Automobile Peugeot of France, the …

Read More »

3 Reasons why MTN’s Acquisition of Visafone is Bad Business for Nigerians By Alade Adeko

It is no longer news that MTN acquired Visafone the nation’s only surviving CDMA licence operator. The news no doubt entrenches MTN as a market leader despite the impasse between it and the Nigerian Communications Commission (NCC) over the huge fine imposed by the regulator for failing to deactivate subscribers with incomplete registration details on its network. MTN and its …

Read More »

Emotional Brand Master Class With Lanre Olusola, Charles O’Tudor, Osayi Alile, Dakore Akande & Steve Harris | 27th Feb

Lanre Olusola, Charles O’Tudor, Osayi Alile and Steve Harris converged for a Press Conference to announce the first of its kind Emotional Brand Master Class workshop titled The Power of Emotions: Using Positive Emotions to build your Brand scheduled to hold on the 27th February 2016 in Lagos. Speaking at the Press Conference, the moderator and three of the four …

Read More »

Quickone! How to Register on the Diamond Mobile App

Get the Diamond Mobile App for easy and convenient banking on the go. Access your accounts for various financial transactions and conduct business from the comfort of your phone in a secure, fast and convenient way. The App offers more than just banking services. It also features lifestyle solutions which make banking an exciting experience. Features available on the Diamond …

Read More »