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Personal Branding is Why Donald Trump Will Win the GOP Nomination

By Andria Young   As a New Yorker and a personal brand strategist, I have to admit when I first saw Donald Trump announce his candidacy for presidency, I thought… “Here we go again with another Donald Trump PR stunt”.   However, my opinion changed when I watched the first CNN Republican Debate in August along with 22 million other …

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Cultivating Desire: How High-End Brands Are Staying on Top By Kelsey Price

Through savvy positioning and the clever use of new platforms, each of these [luxury-leaning] brands is further differentiating its place in the high-end category and driving interest among audiences beyond the uber-wealthy.   When talking about luxury brands, most people will start rattling off big fashion houses – Louis Vuitton, Gucci, Chanel, Christian Dior, Yves Saint Laurent, Hermès, etc. All …

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How to Choose a Brand Ambassador?

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions and even guerilla marketing strategies, brand ambassadors can help your …

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Why Small Businesses Need Strong Logos

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo — meaning it delivers a neutral or negative brand promise. If your business is in …

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Should Branding Begin With the Product or the Company’s Values?

  Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live or die. You need to look into the minds of your prospects and ask yourself: What do we stand for? Did we invent a category? Are we the …

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Here is How to Position Your Product as a Premium Brand

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that cost more are assumed to be of higher value. Things …

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Made in Nigeria: Find Out How PAN Nigeria Limited is Making a Huge Difference

  PAN Nigeria Limited is the leading manufacturer of automobiles in Nigeria, assembling Peugeot vehicles at its head office located in Kaduna. It also has liaison offices in Lagos and Abuja with a vision to expand its operations to other countries in Africa. Incorporated in 1972 as a joint venture between the Federal Government and Automobile Peugeot of France, the …

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