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Why Brands Need to Think Digital Beyond Marketing

  For many brands, ‘digital’ is still viewed as a channel in marketing. This completely misses the point that digital technology has changed the lives of customers and brought about the evolution of industries. To appreciate this, just take a look at Uber, or Airbnb. Over-used examples perhaps, but Uber and Airbnb have become the poster children of modern business …

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Building Breakthrough Brands in the Digital Age

In today’s digital-centric world, it’s crucial that brands learn how to adapt and adjust quickly while staying true to their values and DNA. With new channels for reaching and engaging consumers shifting as rapidly as customers’ expectations, brands have the ability to launch products, reach new audiences, and build awareness with unprecedented speed and efficiency. While technological advancements are constantly …

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Redefining PR with Chude Jideonwo: Does Don Jazzy Need PR?

The answer is yes. Don Jazzy needs Public Relations. But does Don Jazzy need a PR agency or consultant? Watch as PR practitioners cringe at this heresy: But the answer is no. You see, every single human being or organisation on earth needs and deploys public relations – whether they know it or not, whether they pay a team member …

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Why The Trump Brand Is In Trouble

Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world remains bewildered at his high poll ratings. To understand his success, and his future, it is helpful to view Trump from a branding perspective. To develop a strong a brand, …

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Trump is a Brand in Trouble, Marketing Expert says

Over the past few years, we have seen brands in a state of crisis that were previously thought to be unassailable. Paula Deen, Lumber Liquidators and Volkswagen have all stumbled miserably because of regrettable indiscretions, poor business practices or downright cheating that have landed them in hot media water. In each case, these brands made the classic mistake of shutting …

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6 PR Lessons From The Tiwa Savage And Tee Billz Story

  In the past 72 hours, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma. This lesson has come from Nigeria’s Beyonce, and ever-delectable Tiwa Savage who recently (and sadly) had to reveal the intrinsic details of her marriage to …

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Ten Reasons Why People Love Social Media Apps

While technology continues to shrink the whole world, making it a global village, the influence of social media on people is very clear. Given the level of interaction in the social media among people, the question is no more how many people use social media but why. Apparently, most of us use social to stay in touch with pals and …

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Nigeria is Samsung’s Biggest Market in Africa, Says Kumar

  Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues. Can you shed light on some of Samsung’s challenges in Nigeria so far? Definitely there are challenges, but as …

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Samsung Redefines Mobile with Galaxy S7 Edge

    Samsung has launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. Formally unveiled in Lagos recently, successors to Galaxy S6 Edge and S6, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced Samsung technology. They are imbued with incredibly intelligent cameras, and …

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