Home » Articles (page 5)

Articles

Why The Trump Brand Is In Trouble

Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world remains bewildered at his high poll ratings. To understand his success, and his future, it is helpful to view Trump from a branding perspective. To develop a strong a brand, …

Read More »

Trump is a Brand in Trouble, Marketing Expert says

Over the past few years, we have seen brands in a state of crisis that were previously thought to be unassailable. Paula Deen, Lumber Liquidators and Volkswagen have all stumbled miserably because of regrettable indiscretions, poor business practices or downright cheating that have landed them in hot media water. In each case, these brands made the classic mistake of shutting …

Read More »

6 PR Lessons From The Tiwa Savage And Tee Billz Story

  In the past 72 hours, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma. This lesson has come from Nigeria’s Beyonce, and ever-delectable Tiwa Savage who recently (and sadly) had to reveal the intrinsic details of her marriage to …

Read More »

Ten Reasons Why People Love Social Media Apps

While technology continues to shrink the whole world, making it a global village, the influence of social media on people is very clear. Given the level of interaction in the social media among people, the question is no more how many people use social media but why. Apparently, most of us use social to stay in touch with pals and …

Read More »

Nigeria is Samsung’s Biggest Market in Africa, Says Kumar

  Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues. Can you shed light on some of Samsung’s challenges in Nigeria so far? Definitely there are challenges, but as …

Read More »

Samsung Redefines Mobile with Galaxy S7 Edge

    Samsung has launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. Formally unveiled in Lagos recently, successors to Galaxy S6 Edge and S6, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced Samsung technology. They are imbued with incredibly intelligent cameras, and …

Read More »

Brand Insight: Intervention Strategies By John Ugbe, MD Multichoice Nigeria | #NECLIVE4

MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria’s economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment shows have brought to many homes cannot be quantified. Entertainment has over the years proved to be …

Read More »

Why Instagram Should be the Channel of Choice for Marketers

  It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment for Instagram? 200 countries have access to Instagram ads and …

Read More »

Is Your Brand on the Right Social Media Platforms?

  Do you need to be on that new social media platform? Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media platform to get excited about every month. The landscape has …

Read More »