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Why Instagram Should be the Channel of Choice for Marketers

  It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment for Instagram? 200 countries have access to Instagram ads and …

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Is Your Brand on the Right Social Media Platforms?

  Do you need to be on that new social media platform? Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media platform to get excited about every month. The landscape has …

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RedefiningPR with Chude Jideonwo: In Communication, Life is Simply a Village Square

There is a reality that communication professionals seem to forget, or many didn’t even know to begin with: the whole foundation of communication (PR, advertising, others) depends on human behaviour. It depends on how human beings think; how they speak; how they act; how they react; and, as social media has made abundantly crucial these days, how they share. And …

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How to Build Strong Business Brands

  IFE ADEDAPO writes on how entrepreneurs can sustain their businesses through branding When considering the technological innovations taking over the business environment and the corresponding emerging business models, you will realise that old marketing strategies have to be done away with. With the growing client demand for quality services, focus has shifted from just delivering a service like everyone …

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Millennials and Marketing: Why Brands are Getting it So, So Wrong

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. I often hear brands state that they are trying to target Millennials, as if that’s some grand strategy designed to reach a …

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Banking in Nigeria: Developments and Customers’ Challenges

BJAN

Keynote Paper Delivered By Adetokunbo Modupe, Chairman, TPT International by at the fourth Brand Journalists’ Association of Nigeria, (BJAN) Consumer Right Day Symposium. Modupe is an astute communication practitioner and Public Relations guru.   INTRODUCTION Let me first declare my interest. I have consulted and still consulting for some banks in the areas of perception management. I also have minimal shares in …

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Personal Branding is Why Donald Trump Will Win the GOP Nomination

By Andria Young   As a New Yorker and a personal brand strategist, I have to admit when I first saw Donald Trump announce his candidacy for presidency, I thought… “Here we go again with another Donald Trump PR stunt”.   However, my opinion changed when I watched the first CNN Republican Debate in August along with 22 million other …

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Cultivating Desire: How High-End Brands Are Staying on Top By Kelsey Price

Through savvy positioning and the clever use of new platforms, each of these [luxury-leaning] brands is further differentiating its place in the high-end category and driving interest among audiences beyond the uber-wealthy.   When talking about luxury brands, most people will start rattling off big fashion houses – Louis Vuitton, Gucci, Chanel, Christian Dior, Yves Saint Laurent, Hermès, etc. All …

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