Home » Articles (page 5)

Articles

TEE A’s 20th Anniversary And What It Means For Nigerian Comedy

It doesn’t look out of place today, in 2016, to see people introduce themselves as stand up comedians, musicians, or actors. Not a lot of parents would scold their kids if they suggested studying creative arts in the university. But in 1996, when Babatunde Adewale or Tee-A as he is popularly called started, it was rare to find young undergraduates …

Read More »

Nigerian Print Media Makes N143 Billion in Advert Revenue in 10 years

Advertising income for Newspapers in Nigeria hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015. According to a special edition of mediafacts in the last ten years, by mediaReach OMD titled: mediafacts Nigeria 10 Year Trend Review (2006 …

Read More »

Brand Sponsorship: Beyond Imprinting Your Logo on Event Back-Drop Banners?

In an era where most brands or brand managers hardly know what they stand for, it’s quite confusing how they figure out which events to sponsor or participate in. It does seem like more and more brand custodians routinely follow a laid out template without necessarily understanding the reasons for them. The expression of a brand as usually marked by …

Read More »

The Sudden Craze for Digital Marketing

By: Mobolaji Caxton-Martins (Brand and Innovation Management Specialist) I have noticed with keen attention the sudden interest from a lot of organizations in Digital Marketing. It has to be said that this is indeed great news to the extent that at least these organizations can now see the need to digitize their customer engagement and journey. Every day, I wake …

Read More »

Brand Legacy: Campari and 2Baba Creating Legacies for Commercial Value

On April 20th, at the 4th edition of the Nigerian Entertainment Conference, Campari announced Innocent Idibia, popularly known as 2Baba as the new brand ambassador for Nigeria. A first of its kind, not a few gathered there punched their calculators to determine the worth of the endorsement deal. Known all over the world as a premium liqueur, the deal is …

Read More »

Brand Campaign: #MTNPulse and the Pulse Generation

#MTN Pulse is Back, #ItsWhoWeAre Campaign is one of MTN’s attempts to Unlock the Youth Market, but above that, it seeks to Rise the youth at Heart to Greatness. By Melvin Udosen Won’t you rather join the pulse generation? Young at heart grab all opportunities at their doorsteps. Brands are now tailoring their product offerings to the young generation. The …

Read More »

‘The Aim of the Entertainment Industry is to Tell Our Story, Then Sell It’ – John Ugbe

  MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria’s economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment shows have brought to many homes cannot be quantified. Entertainment has over the years proved to …

Read More »

Why Cash is the Enemy of Inclusion

By Michael Miebach, chief product officer, Mastercard Two billion people – nearly one-third of the world’s adult population – lack a bank account.  For many readers of The UN Global Daily, this statistic is likely well known.  What perhaps isn’t as well known is that of those two billion people, 40 percent are young people. Nearly half are women. Half are …

Read More »

Get emotional: The New Way to Understand your Consumers

Culture and the way in which we interact with brands is changing: over 71% of consumers now expect to view in-store inventory online. It is this online evolution and ‘always on’ culture that has been introduced to us through online channels, especially on social media, and now means we want to engage with brands instantly and on a personal level. …

Read More »

How Brands can Become Data-Driven to Improve Customer Experience (CX)

  Today, data is how we do business. In the space of just over a decade, data has gone from obscure entity, to secret weapon, to a must-have for any brand wanting to weather turbulent economic times and grow. It has revolutionised consumer insight and, as a result, we have seen brands get up close and personal with their customers …

Read More »