Home » Articles (page 5)

Articles

Nigeria is Samsung’s Biggest Market in Africa, Says Kumar

  Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues. Can you shed light on some of Samsung’s challenges in Nigeria so far? Definitely there are challenges, but as …

Read More »

Samsung Redefines Mobile with Galaxy S7 Edge

    Samsung has launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. Formally unveiled in Lagos recently, successors to Galaxy S6 Edge and S6, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced Samsung technology. They are imbued with incredibly intelligent cameras, and …

Read More »

Brand Insight: Intervention Strategies By John Ugbe, MD Multichoice Nigeria | #NECLIVE4

MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria’s economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment shows have brought to many homes cannot be quantified. Entertainment has over the years proved to be …

Read More »

Why Instagram Should be the Channel of Choice for Marketers

  It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment for Instagram? 200 countries have access to Instagram ads and …

Read More »

Is Your Brand on the Right Social Media Platforms?

  Do you need to be on that new social media platform? Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media platform to get excited about every month. The landscape has …

Read More »

RedefiningPR with Chude Jideonwo: In Communication, Life is Simply a Village Square

There is a reality that communication professionals seem to forget, or many didn’t even know to begin with: the whole foundation of communication (PR, advertising, others) depends on human behaviour. It depends on how human beings think; how they speak; how they act; how they react; and, as social media has made abundantly crucial these days, how they share. And …

Read More »

How to Build Strong Business Brands

  IFE ADEDAPO writes on how entrepreneurs can sustain their businesses through branding When considering the technological innovations taking over the business environment and the corresponding emerging business models, you will realise that old marketing strategies have to be done away with. With the growing client demand for quality services, focus has shifted from just delivering a service like everyone …

Read More »

Millennials and Marketing: Why Brands are Getting it So, So Wrong

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. I often hear brands state that they are trying to target Millennials, as if that’s some grand strategy designed to reach a …

Read More »

Banking in Nigeria: Developments and Customers’ Challenges

BJAN

Keynote Paper Delivered By Adetokunbo Modupe, Chairman, TPT International by at the fourth Brand Journalists’ Association of Nigeria, (BJAN) Consumer Right Day Symposium. Modupe is an astute communication practitioner and Public Relations guru.   INTRODUCTION Let me first declare my interest. I have consulted and still consulting for some banks in the areas of perception management. I also have minimal shares in …

Read More »