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Infographic: What Millennials Want Online and Off

Turns out Gen Y doesn’t mind an old-fashioned phone call In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel …

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5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time. When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. …

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40% of Online Ads Are Found to Be Overweight and Slow Sites

Ads need to go on a diet. More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. The report won’t be a shock to many publishers already grappling with the issue of “fat …

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Innovation is Impossible Without Proper Internal Branding

  With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding. Innovation can easily be defined as developing simpler ways to create value, it should also be directly expressed through a brand experience. A lot of people believe innovation is …

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How Brand Strategy is Working for Access Bank

Despite the economic headwinds that have been slowing down most financial institutions in the country, the Access Bank Plc has had a very successful outing in the outgone year. The Bank which entered the nation’s banking landscape about 26 years ago with the ambition of becoming a solid brand that would command respect in many sectors, has since grown from …

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Nigerian Fintech Startup Paystack Raises $1.3 Million

Paystack, one of Nigeria’s most hotly anticipated tech start-ups, has just secured $1.3M Seed investment from both international and homegrown investors. The  investors include Tencent, Comcast Ventures and Singularity Investments, with participation from Spark, M&S Partners, Tokyo Founders Fund,  Blue Rinc Capital, Pave Investments, KIBS-CFY Partners, Michael Siebel, Justin Kan, Olumide Soyombo, Leonard Stiegeler and a number of Angels. The …

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Brand Building, an Integral Part of Competitiveness and Sustainability for SMEs – Interswitch CMO Advises

On Saturday, 8th October, at the 2016 Purpose Summit themed, Nigeria Beyond Oil (2), which held at the Oakwood Park Hotel, Lekki, Lagos, Chief Marketing Officer, Interswitch Group, Mrs Cherry Eromosele, engaged SMEs, sharing her wealth of experience in brand building and marketing. Highlighting the importance of branding in a competitive environment, She stated that, “for economic growth and development through empowerment of …

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TEE A’s 20th Anniversary And What It Means For Nigerian Comedy

It doesn’t look out of place today, in 2016, to see people introduce themselves as stand up comedians, musicians, or actors. Not a lot of parents would scold their kids if they suggested studying creative arts in the university. But in 1996, when Babatunde Adewale or Tee-A as he is popularly called started, it was rare to find young undergraduates …

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Nigerian Print Media Makes N143 Billion in Advert Revenue in 10 years

Advertising income for Newspapers in Nigeria hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015. According to a special edition of mediafacts in the last ten years, by mediaReach OMD titled: mediafacts Nigeria 10 Year Trend Review (2006 …

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