Home » Articles (page 10)

Articles

Brand Insight: Richmeal – Nigeria’s Emerging Brand

With clear, relevant and unique iconic brand love presence in Nigeria. Richmeal continues to raise their brand equity by strengthening their brand appeal and market network across Nigeria and West Africa. To sustain growth the company is continuously brand building through their numerous blue chip innovations. So far, the results have been overwhelming with earnest supports of loyal customers.   …

Read More »

Herbert Wigwe Urges Support for Innovators to Tackle Nigeria’s Health Challenges

Managing Director of Access Bank Plc and Chair of the Nigeria Health Innovation Marketplace (NHIM), Herbert Wigwe has advocated a consensus building between donors, government and the private sector in order to address healthcare challenges in Nigeria. Speaking at the presentation of awards to inaugural winners of the Health Innovation Challenge Awards in Lagos, Wigwe noted that health innovators, through …

Read More »

Brand Innovation: Stanbic IBTC Now has Nigeria’s Most Evolved Internet Banking

As we begin to do more and more online, the need for banks to have easy to use and super secure payment offerings has only increased. Already recognised as a leading Nigerian bank with international heritage, Stanbic IBTC Bank’s new internet banking offers users an enjoyable streamlined dynamic internet banking experience. The design is beautiful, intuitive and responsive meaning users …

Read More »

How to Gain Insights About Consumers With Google Tools

Google is helping entrepreneurs leverage data to grow their businesses. In this age of technology and information, people have access to more data than ever before. For entrepreneurs, the ability to accurately interpret datasets to gain meaningful insight about consumer behavior can be vital to scaling a business. So, with the seemingly infinite amount of information out there, where does …

Read More »

Nigerians See Engine as Most Important when Buying a Used Car – OLX

A dipstick survey carried out by Nigeria’s number one online classifieds site, OLX has uncovered what Nigerians look out for when buying used cars. According to OLX Country Manager, Lola Masha, the research was carried out to identify what is most important to our users when buying used cars. “This information will enable us educate them on what to really …

Read More »

Africa’s Richest Man Looks Abroad

He’s feted like royalty. He has businesses ranging from cement to sugar to energy in a dozen sub-Saharan countries. He’s a fixture at elite gatherings such as the World Economic Forum in Davos, Switzerland. No 
African has ridden the continent’s halting march out of poverty toward potential prosperity as spectacularly as its richest person, the Nigerian industrialist Aliko Dangote. Dangote’s …

Read More »

8 Habits of People Who Always Have Great Ideas

Aha moments aren’t magic, they come to people who have cultivated daily habits of approaching life differently. Eureka moments are rare. The backstory behind great ideas is often more complex and winding than having an apple fall on your head. But the best part is that creative ideas aren’t reserved for a special group of people; they can come to …

Read More »

Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

55% of ad revenue in curated video feeds goes to creators In July, Facebook made a big move into YouTube’s turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it’s now showing up in more mobile news feeds. Clicking …

Read More »

Brandessence Exclusive: Interbrand Releases 2015 Best Global Brands Report

Apple and Google hold the #1 and #2 spots, tech brands comprise more than a third of the entire ranking’s value, and five brands—Lego, PayPal, MINI, Moët & Chandon and Lenovo—enter the ranking NEW YORK, NY (October 5, 2015)—Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands. Highlights For the third year in a row, …

Read More »