Home » Articles

Articles

Why Nigerians Must not Allow TSTV to Die

Nigeria is a country blessed with so much human and natural resources, the country has always been a shining light in almost every endeavour possible in Africa and the world at large. In Nigeria, the unfavourable socio-economic system has made it very difficult for indigenous companies, entrepreneurs and start-ups to excel to the fullest of their potential. There has been …

Read More »

FCMB Partners Govt to Grow Economy

As First City Monument Bank pushes its Agency Banking and Agribusiness agenda, Nosa Alekhuogie peeps into the bank’s retail template to expound some of the directions currently being implemented through its partnership with government The main task of governance all over the world is to provide social and economic infrastructure, protect life and property, and also create employment for the …

Read More »

Professional “YES” Men

Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding a crew padding business transforming ideas, blending strong cocktail of insight, …

Read More »

Friesland Campina Brands have Stayed Top of the Pack, Says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles. This, according to the Marketing Director of Friesland Campina WAMCO, Tarang Gupta, is one of the key principles of managing …

Read More »

Digital Transformation 2.0: The New Challenges and How to Overcome Them

In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are. Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those …

Read More »

‘Small Enterprises, E-commerce key to Economic Development’

  For Africa, particularly Nigeria to develop and take its rightful place on the world stage, concerted efforts must be made to strengthen small and medium-sized enterprises (SMEs) to boost the economy. The Managing Director, DHL Express, Sub Saharan Africa, Hennie Heymans, made the remark recently at an interactive session with journalists at the company headquarters in Lagos. Heymans observed …

Read More »

‘Corporate Governance, Means of Entrepreneurs’ Survival’

LEAP Africa has hinged the growth of businesses, particularly entrepreneurial investments on effective institution of board of directors.The Acting Executive Director, of LEAP Africa, Femi Taiwo, who said this, noted that the LEAP Africa CEOs Forum was designed to support SME development in Nigeria and equip business owners to build sustainable organizations said for business to survival young entrepreneurs in …

Read More »

The Secrets of Achieving Cult Status

Be original, accessible and invite people on the journey with you – just some of the advice from brands that have achieved cult status. Cult status is not something that can be manufactured. It grows organically, often taking years to achieve. Sometimes built around an iconic product or style, cult status comes when a brand resonates with a passionate community …

Read More »

Why Abia Government Should Reconsider Inviting Foreign Investors

Shoemakers in Ariaria Market, Aba, have expressed concern that invitation of a Chinese investor may stifle local entrepreneurs. NAN reports that the Abia Government in April 2017, announced that a Chinese Investor has agreed to set up a $1.5bn shoe industry in Aba. Some shoemakers in separate interviews with NAN on Saturday in Aba, said the arrangement would not work …

Read More »