Home » Articles

Articles

PR Expert Ronke Bamisedun Emerges Finalist in the Young Business Leader Category of 2018 All Africa Business Leaders Awards

  On Friday, November 9th, 2018, All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa announced the 2018 West Africa finalists, after a rigorous and extensive selection process. Ronke Bamisedun, founder of BWL Agency, an award-winning boutique PR company in Lagos which focuses on strategic brand development and communications emerged as a finalist for the category- Young Business …

Read More »

Starcom Media Perspectives COO, Jude Odia Charges Students Against Complacency

Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s leading media agencies has cautioned O2 Academy students against complacency when they finally get the chance to work in a marketing communications agency. Speaking as guest instructor at O2 Academy’s Master Class which held on September 1, 2018 at the academy’s premises, he emphasized that they must subject …

Read More »

How Nigerian Banks are Helping their Customers Access Convenience

The Nigerian banking industry has indeed come a long way. Although there is still work to be done, it is safe to say that it is now at a ‘comfortable junction’. This success becomes noteworthy when one begins to imagine the challenges the industry has faced over time, from gaining and maintaining customers’ trust to the ever-changing monetary policies, and …

Read More »

Oando PLC, Nestle Nigeria, Union Bank and others Lead Conversations on Heritage Branding at the Mitsubishi Motors Anniversary and Heritage Week

Oando PLC, Nigeria’s leading indigenous oil and gas energy solutions provider, led conversations on building a heritage brand at the recently concluded Mitsubishi Motors Anniversary and Heritage Week. The week-long event was a celebration of Mitsubishi Motors Nigeria’s 101 years in business. It included a series of engaging events that showcased the evolution of Mitsubishi Motors and the various ways …

Read More »

WE Add Real Value and Deliver Results for Clients – Vizeum Boss

Mr. Austin Efienamokwu is the Media Director/Business Head of Vizeum, a member of the Media Fuse Dentsu Aegis Network, the fastest growing network globally. The agency is globally reputed for deploying media touch points to build powerful connections between brands and consumers at speed and scale. And in Nigeria, it is rated as one of the fastest growing agencies. With …

Read More »

Nkembuchi Melaugha: 3 Life Lessons From the 2018 World Cup

As you probably know by now, the French are the champions of the 2018 World Cup for the second time after their 1998 victory on home soil. From then till now, one thing remains clear, France comes fully packed with a strong team. This year, I watched some of the matches while skyping with my friends back home. There is …

Read More »

Joe Hanson: You Have To Prepare For Every Job

You just got called to anchor an event. You are excited and cannot wait to grab the microphone and show the client how good you are. You get the brief and laughing out loud, it seems very familiar with the previous jobs you just handled. You view the job as a piece of cake. This happens to almost all Master …

Read More »

Online Sports Betting is Booming in Soccer-Mad Nigeria, Here’s Why

  In 2016, there were 14 million web payments worth a total 132 billion naira ($420 million). Transactions leapt to 29 million worth 185 billion in 2017 and in the first quarter of 2018 there were nearly 10 million worth 61 billion. Online sports betting is booming in soccer-mad Nigeria largely thanks to payment systems developed by homegrown technology firms …

Read More »

Marketing Communications Is Key to Property Management

BabsGbollys Properties a boutique real estate agency has highlighted the some issues in property management and also proffered solutions to them. The MD/CEO of BabsGbollys Properties Ltd., Mr. Babalola Odunuga has decried the low level of awareness in managing owned property which is often seen as a daunting task. He said this often makes many owners to incur losses, when …

Read More »

Jim Ovia: Fintech and the Future of the Nigerian Banking Industry

With the saturation of the mobile phone market in Nigeria and the advent of Financial Technology startups (FINTECH) in the financial services industry, the Nigerian polity has witnessed higher financial inclusion amongst the underbanked and unbanked. In a recent interview with BBC, the Founder/Chairman of Zenith Bank Plc, Jim Ovia expressed the role of FINTECH in local banking in Nigeria. …

Read More »