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Friesland Campina Brands have Stayed Top of the Pack, Says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles. This, according to the Marketing Director of Friesland Campina WAMCO, Tarang Gupta, is one of the key principles of managing …

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Digital Transformation 2.0: The New Challenges and How to Overcome Them

In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are. Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those …

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‘Small Enterprises, E-commerce key to Economic Development’

  For Africa, particularly Nigeria to develop and take its rightful place on the world stage, concerted efforts must be made to strengthen small and medium-sized enterprises (SMEs) to boost the economy. The Managing Director, DHL Express, Sub Saharan Africa, Hennie Heymans, made the remark recently at an interactive session with journalists at the company headquarters in Lagos. Heymans observed …

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‘Corporate Governance, Means of Entrepreneurs’ Survival’

LEAP Africa has hinged the growth of businesses, particularly entrepreneurial investments on effective institution of board of directors.The Acting Executive Director, of LEAP Africa, Femi Taiwo, who said this, noted that the LEAP Africa CEOs Forum was designed to support SME development in Nigeria and equip business owners to build sustainable organizations said for business to survival young entrepreneurs in …

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The Secrets of Achieving Cult Status

Be original, accessible and invite people on the journey with you – just some of the advice from brands that have achieved cult status. Cult status is not something that can be manufactured. It grows organically, often taking years to achieve. Sometimes built around an iconic product or style, cult status comes when a brand resonates with a passionate community …

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Why Abia Government Should Reconsider Inviting Foreign Investors

Shoemakers in Ariaria Market, Aba, have expressed concern that invitation of a Chinese investor may stifle local entrepreneurs. NAN reports that the Abia Government in April 2017, announced that a Chinese Investor has agreed to set up a $1.5bn shoe industry in Aba. Some shoemakers in separate interviews with NAN on Saturday in Aba, said the arrangement would not work …

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Second Edition Of Nigeria PR Report To Reveal Average PR Spend, Top Campaigns Of 2016, Skills For Entry And More

Public Relations firm, BHM is set to release the second edition of Nigeria PR Report – a compilation of research study that reveals facts and figures about Nigeria’s PR industry within the year 2016. The report, which was carried out by BHM’s research and intelligence division in collaboration with Brentt Consulting, focuses more on insights drawn from qualified and relevant respondents …

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Top Four of The Most Reliable Trucks From Around The World

A good place to start when selecting a truck is with a realistic assessment of your actual needs. Browsing https://jiji.ng/trucks-commercial-agricultiral will help you with that assessment, as buying a truck there is smart, less expensive , and makes a ton of sense. When choosing a truck for business or personal use, you need to outline the scope of the tasks …

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