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Jim Ovia: Fintech and the Future of the Nigerian Banking Industry

With the saturation of the mobile phone market in Nigeria and the advent of Financial Technology startups (FINTECH) in the financial services industry, the Nigerian polity has witnessed higher financial inclusion amongst the underbanked and unbanked. In a recent interview with BBC, the Founder/Chairman of Zenith Bank Plc, Jim Ovia expressed the role of FINTECH in local banking in Nigeria. …

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How to Engage Nigeria’s Hyper-Connected Consumers

By Damilola Owolabi One of the major challenges that marketers in Nigeria are daily confronted with is how to evolve a strategy that can effectively win the loyalty and patronage of Nigeria’s consumers. Unlike, 10 or 20 years ago, brand building activities have become much complex and complicated because today’s consumers are pretty dynamic and sophisticated, so traditional advertising alone has become inadequate, …

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Another Round of Winning Creativity for Insight Publics’ Heineken Campaign

If the decision by Heineken to task Insight Publicis with creating the brand’s first Nigerian campaign was meant as an experiment, then the gamble paid off big time. Insight Publicis has been able to reenact the usually high standard of Heineken’s global campaigns but in a way that excites and resonates with Nigerian consumers across board. The 58 seconds commercial- …

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‘’Ladi Balogun: A Quintessential Visionary Banker with Hands on the Plough’’

When history takes a census of men and women who have made impact and affected the society, what should indeed count, apart from social, economic development and values on the national scale, is critically the stepdown on how specific individual lives and organisations have been positively touched. A public opinion analyst, EmefuIbeayoka, writing from Abuja, the Federal Capital Territory, takes …

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When You Have it and They Don’t

Perhaps, Peak’s strongest asset is its quality and pedigree, and the brand knows. So anytime it intends to throw a technical jab on competition, it reminds them that ‘I have it, and you don’t’. This exactly is what Peak did at the launch of its recent campaign, “generation to generation”, indirectly bidding knee-jerk marketing a goodbye for good. “No brand …

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Why Nigerians Must not Allow TSTV to Die

Nigeria is a country blessed with so much human and natural resources, the country has always been a shining light in almost every endeavour possible in Africa and the world at large. In Nigeria, the unfavourable socio-economic system has made it very difficult for indigenous companies, entrepreneurs and start-ups to excel to the fullest of their potential. There has been …

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FCMB Partners Govt to Grow Economy

As First City Monument Bank pushes its Agency Banking and Agribusiness agenda, Nosa Alekhuogie peeps into the bank’s retail template to expound some of the directions currently being implemented through its partnership with government The main task of governance all over the world is to provide social and economic infrastructure, protect life and property, and also create employment for the …

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Professional “YES” Men

Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding a crew padding business transforming ideas, blending strong cocktail of insight, …

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