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What you do is More Important than what you say

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the way. And we’re finding in our work with clients that …

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Do the Selfie, be the Host

In bid to celebrate friendship and build relationship, Lenovo, a leading technology company is encouraging customers to take charge and do something for someone. The trusted Smartphone brand is rewarding Nigerian Who Do with an opportunity to host three friends to an exotic dinner in a five star hotel. To play the host, simply Buy any Lenovo smartphone and Get …

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Bringing Back Sexy; Jumia and Durex Takes Over Lagos!

Durex is the world’s No 1 condom brand with over 75 years of unsurpassable experience of manufacturing condoms & products to enhance sexual well-being distributing across the globe. Jumia Nigeria teams up with Durex and the popular Pulse VIP to host a grand event in one of the finest locations, COVA lounge in the heart of Victoria Island Lagos on Friday the …

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Grand Oak hosts Valentine Open House Party

The season of love is here again and indeed love is in the air! With valentine approaching, what better way to get lovers in the mood than to join the Grand Oak Val train. As lovers brace up to celebrate another St. Valentine Day, Grand Oak Limited a leading marketer of alcoholic and non-alcoholic brands in Nigeria is inviting all …

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Online Platform Thrives on back of Traditional Media

The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this online media platform, who are a one-man or a group of two or three, rely heavily on the website of traditional media outfits to pick their news in disregard to attribution or copyright. They record high traffic because of …

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Why Small Businesses Should do Branding

Should an entrepreneur running a small business care about branding? Business development experts have noticed that the answer to that question is usually no but even when it is yes; the entrepreneur is often more concerned about getting customers, paying salaries and paying bills such as rent. Various marketing strategists have described branding as the impression that a business makes …

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How Strong are Nigerian Banking Brands?

BRAND VALUE – AN ASSEST NO CEO, CFO OR CMO SHOULD IGNORE Today businesses operate in a constantly changing marketplace. Consumer values and needs change; products and services change; competitors change and adapt. One of the most frightenly undervalued assets of any company is their brand strength. Doug de Villiers, Group CEO of Interbrand Sampson de Villiers, believes the top …

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Be a winner at Canoe Detergent Valentine Colour Mix Contest

It is a season of love, and indeed love is in the air! As lovers get set to celebrate yet another St Valentine Day come 14th February 2015, you surely have a chance to be rewarded with goodies by participating in the on-going PZ Cussons’s Canoe Detergent Valentine Colour Mix Contest. The activation which is in the spirit of the …

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Innovate or die: Lesson from Nokia

Board decisions could make or mar business interests. The impact can either be rewarding or debilitating. At the introduction of GSM in Nigeria, Vodacom spurned the then fledgling Nigerian telecoms market, an action they later regretted after MTN which took the bold steps, is today flourishing. In April this year, Microsoft acquired mighty Nokia for $7.2bn, a deal which was …

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‘Creativity is 99% perspiration and 1% inspiration’

Founder of TINK Africa, Franklin Ozekhome, who has spent a decade in advertising (media planning, brand strategy, account management, digital planning, marketing and new business) believes that brand managers are not investing enough in reading and exploring the world around them. In this interview with Daniel Obi, he challenges marketing communication professionals to start designing innovative solutions to resolve challenges …

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