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Online Platform Thrives on back of Traditional Media

The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this online media platform, who are a one-man or a group of two or three, rely heavily on the website of traditional media outfits to pick their news in disregard to attribution or copyright. They record high traffic because of …

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Why Small Businesses Should do Branding

Should an entrepreneur running a small business care about branding? Business development experts have noticed that the answer to that question is usually no but even when it is yes; the entrepreneur is often more concerned about getting customers, paying salaries and paying bills such as rent. Various marketing strategists have described branding as the impression that a business makes …

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How Strong are Nigerian Banking Brands?

BRAND VALUE – AN ASSEST NO CEO, CFO OR CMO SHOULD IGNORE Today businesses operate in a constantly changing marketplace. Consumer values and needs change; products and services change; competitors change and adapt. One of the most frightenly undervalued assets of any company is their brand strength. Doug de Villiers, Group CEO of Interbrand Sampson de Villiers, believes the top …

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Be a winner at Canoe Detergent Valentine Colour Mix Contest

It is a season of love, and indeed love is in the air! As lovers get set to celebrate yet another St Valentine Day come 14th February 2015, you surely have a chance to be rewarded with goodies by participating in the on-going PZ Cussons’s Canoe Detergent Valentine Colour Mix Contest. The activation which is in the spirit of the …

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Innovate or die: Lesson from Nokia

Board decisions could make or mar business interests. The impact can either be rewarding or debilitating. At the introduction of GSM in Nigeria, Vodacom spurned the then fledgling Nigerian telecoms market, an action they later regretted after MTN which took the bold steps, is today flourishing. In April this year, Microsoft acquired mighty Nokia for $7.2bn, a deal which was …

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‘Creativity is 99% perspiration and 1% inspiration’

Founder of TINK Africa, Franklin Ozekhome, who has spent a decade in advertising (media planning, brand strategy, account management, digital planning, marketing and new business) believes that brand managers are not investing enough in reading and exploring the world around them. In this interview with Daniel Obi, he challenges marketing communication professionals to start designing innovative solutions to resolve challenges …

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MTN – The African Brand Success Lessons

Companies that deliver infrastructure, like mobile telephone networks, play a much bigger role than in just their sector. In Africa, where the challenges of infrastructure and environment have thrust millions of people into marginalisation, mobile networks arrived to connect individuals and societies, providing the ability to communicate and access information. There are places in Africa where communities are yet to …

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‘Share a Coke’ Campaign Rolls out in Nigeria

Coca-Cola’s new campaign extends an invitation to Nigeria to ‘Share a Coke.’ For the first time in the Nigeria, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on on all its packaging – the returnable glass bottle, cans and PET bottles for the nation’s most popular names among teens and Millennials. According to the …

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Etisalat Nigeria To Sponsor Nigerian Idol Season 5

Etisalat Nigeria will sponsor season five of the reality TV music show, Nigerian Idol, as auditions for thousands of undiscovered, young music talents for the 5th season of the competition commence tomorrow in Benin City, Edo State. “Etisalat is proud to provide a platform to discover and nurture raw talents. We expect to see excited, determined and extraordinarily talents at …

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MTN Unveils 2015 Betterme App, Urges Nigerians to Maximize Internet Usage

In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology (ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. …

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