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How You Can Build A Great Personal Brand

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers attempting to get well known. Here are 4 tips you …

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The Biggest Sponsors Of Brazil’s 2014 World Cup Spend Big To Engage With Fans

Every four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world’s most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament’s official sponsors. FIFA’s major partners, which reportedly pay some $25-50 million per year, are Adidas , Coca-Cola …

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The Billion-Dollar Business Of The World Cup

The World Cup kicks off in Brazil June 12. How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in South Africa in 2010. The vast majority of the money …

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Building Entrepreneurs Today! Diamond Bank Launches the BET4 Programme

Diamond Bank Plc has launched Season 4 of the Building Entrepreneurs Today (BET4) programme – a corporate social responsibility initiative of the bank aimed at enhancing the growth potentials of Nigerian entrepreneurs through capacity building. Speaking at the official launch of the fourth season of the programme in Lagos, Olumide Akindele, Head, Consumer Propositions Group, Diamond Bank PLC, said, “The …

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Nike Launches ‘Risk Everything’ Campaign Ahead of the 2014 World Cup

It’s a World Cup year, which means only one thing for soccer’s major international stars. They’re about to feel an almost unbearable amount of hellish pressure. Nike—which isn’t a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on the psychic stresses of soccer superstardom. Its famous 2010 World …

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Smart People Follow the Shapes of Things to Come…

Triangle powered by Samsung Nigeria is an innovation never seen or heard of before.  Include the hashtag “#TRIANGLE powered by Samsung” in all your tweets from now till 29th of April and stand a chance to win fantastic prizes. The more retweets and tweets the more your chances of winning.  For more information kindly visit https://www.facebook.com/SamsungceNigeria to increase your chances of …

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Samsung S5 Launches in West Africa

Some brands come into the stores unannounced, but not Samsung Mobile Nigeria. Awesome products have always been welcomed with spellbinding events. With their newest and most recent entry into the premium Galaxy S series –the Galaxy S5 – they pulled out the stops and recorded a lot of firsts. The Samsung GALAXY S5 which started retailing in stores all around …

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NBC affirms its Commitment to Packaging Waste Recovery and Recycling

The Nigerian Bottling Company (NBC) Limited has again restated its commitment to preserving and protecting the environment by supporting Wecyclers Nigeria Limited, Wecyclers is an organisation that seeks to solve the urban waste challenge by using a fleet of low-cost cargo bicycles to offer convenient household collection of recyclable waste in neighbourhoods. To support and expand its current collection capacity, …

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LG Electronics Introduces Ultra Chest Freezer into Nigerian Market

Global Leader in consumer electronics and home appliances, LG Electronics (LG) is unrelenting in its quest to making life comfortable and convenient for its numerous consumers with the introduction of the new LG Chest Freezer. The event which held at the LG showroom in Lekki was aimed at making safe and healthy foods readily available to households and businesses as …

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UPDC PLC to announce its full support to the Second Music Festival Lagos and its commitment to the development of the Music industry in Nigeria.

UPDC PLC to announce its full support to the Second Music Festival Lagos and its commitment to the development of the Music industry in Nigeria. February 28th, 2014 (Lagos Nigeria) UPDC PLC owner of the Golden Tulip Festac Lagos Hotel and one of the main sponsors of the Second Music Festival Lagos announced today in a press conference held at …

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