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Brand Campaigns

Brand Spotlight: Richmeal

Richmeal started as a sole Nigerian indigenous company with a clear notion to champion Africa’s Global Excellence. The company was formed with the vision to become Global Iconic Brand Leader within the food and beverage sector Inspired “Out of Africa” by 2020. The company are the owners of the well national and international well protected intellectual properties “Richmeal & brand …

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Battle of Brands: Some Big Lessons for “Big Cola”

Raheem Akingbolu writes on the competition in the carbonated soft drinks market and the hurdles before Big Cola, the new entrant into the market. When a new entrant comes into a competition with established players, it often comes with a lot of hubris and razzmatazz. Soon enough reality sets in that the race is not a sprint but a marathon. …

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Union Bank Makes Saving Simpler & Smarter with UnionKorrect

Union Bank of Nigeria Plc has launched a savings product which is aimed at helping its customers to develop a savings culture. The UnionKorrect allows customers win extra cash up to N1 million in quarterly draws when they save. This followed the recent unveiling of the bank’s new identity in its bid to make banking simpler and smarter both for …

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Pepsi Unveils Seyi Shay as Brand Ambassador

Seyi Shay’s “long throat” has been satisfied as she has been unveiled as a music ambassador of global brand Pepsi. It will be recalled that the singer took to Twitter yesterday to announce that she long-throats for Wizkid’s job “I long throat to be a Pepsi Brand Ambassador #ThingsILongThroatFor” she tweeted.  

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CNN International And MTN Launch ‘Africa View’ News App

App offers latest trends, stories and news affecting the African continent CNN International and Africa’s leading mobile operator, MTN, today launched a dedicated ‘Africa View’ news app. The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components. The ‘Africa View’ app curates CNN International’s extensive Africa content, including the network’s …

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Technology: CNN, MTN Launch ‘Africa View’ News App

CNN International and Africa’s leading mobile operator, MTN, today launched a dedicated ‘Africa View’ news app. The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components. The ‘Africa View’ app curates CNN International’s extensive Africa content, including the network’s ‘Africa View’ weekly infographic content, providing background and context to trends, figures and …

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Samuel Eto’o Brings Health Promotion Messages to West Africa

A FIFA delegation led by FIFA Chief Medical Officer Prof. Jiri Dvorak and supported by Cameroonian superstar Samuel Eto’o has just completed a visit to Sierra Leone and Ghana to experience first-hand the progress of FIFA’s health campaigns. One year after the emergency campaign “11 against Ebola” was launched in West Africa at the peak of the Ebola epidemic, FIFA …

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Lucozade & Ribena Launch Save & Win Big Promo

Lucozade, your favourite everyday energy drink and Ribena, your tasty vit-c rich blackcurrant drink just launched a promo this season designed to help you save and win big! During this promo, shoppers who buy their favourite Lucozade and Ribena products could get up to 20% savings on their regular buying price. In addition, there will be a mystery shopper going …

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Rémy Martin Launches Brand New Campaign– One Life/Live Them | Noble Igwe, Falz& DJ Jimmy Jatt Recognized

Rémy Martin Cognac announces the launch of its new global campaign that recognizes and celebrates individual’s multi-talents. The campaign tagline, One Life/Live Them®, which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to explore …

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Infinix Mobility Teases a New Announcement for November 27TH; Will the Company Unveil the Upgrade Version of HOT NOTE?

Infinix Mobility starts teasing new device #InfinixBig6 .The No.1 online smartphone brand in Africa made a name for it by creating affordable device with high-end specs at far lower prices than other competitors. It’s Infinix HOT 2, the first Android One smartphone in Africa record over 200,000 units sold in Nigeria only. Infinix HOT NOTE, the 2 days battery-life smartphone …

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