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Brand Campaigns

Guinness Nigeria Rolls Out Campaign to Tackle Under-Age Drinking in Lagos Schools

Guinness Nigeria Plc, a subsidiary of Diageo Plc, in partnership with Rue 14 Studios, a leading theatre and arts company has launched the Smashed initiative for the first time in Nigeria. Smashed is a Diageo Plc initiative targeted at tackling the issue of underage drinking amongst youth using drama and interactive educational tools.The initiative is aimed at enabling pupils to …

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Fero Mobile Royale Y2 Smartphone Enters Nigerian Markets

Fero Mobile, the fastest growing smartphone brand in Nigeria, has introduced the stylish Royale Y2 smartphone into the Nigerian market. The new device allows users express their personal style with a 2GB.RAM that supports multiple apps and games without any difficulty. Speaking while unveiling the device, Phiroze Seth, Director, Fero Mobile Nigeria and Emerging Markets, said “The new Royale Y2 exemplify …

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Coolworld Unveils New Haier Thermocool Energy Saving Electrical Appliances

As part of its efforts to protect the environment, help in cutting down on power consumption and saving teeming Nigerian consumers some money on electricity bills, the leading electrical appliances retailer, Coolworld Retail Store has introduced a new range of Haier Thermocool refrigerators, freezers and air conditioners into the Nigeria market. The company states that their new Haier Thermocool ranges …

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#BetKing: Jay Jay Okocha Declared King of The Game

Nigerian football legend, Austin Jay-Jay Okocha, was officially crowned “king of the game” at the launch of BetKing, a premium sports betting platform, in Lagos, today. Regarded the greatest player of his generation and one of Africa’s best ever, the former Super Eagles captain and European league veteran was the star of the show as the much-anticipated BetKing platform made …

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5 Facts About the World Cup Trophy

It’s 2018, the World Cup year and everyone is excited about this. Even non-football lovers are! The FIFA World Cup is the biggest single-event sporting competition in the world. This year, half of humanity is expected to tune in to at least one match. Here are 5 facts about the FIFA World Cup Trophy you need to know. The Italian …

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British Airways Offers Valentine’s Day Lovers fares

British Airways, international flag carrier in the United Kingdom introduces a promo for the travel savvy public who intend making the season of love an exciting period. To celebrate this year’s Valentine Day, British Airways offers promotional fares in World Traveller from $426. Customers and the general public will be able to have access to the Valentine’s Day promo fares …

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Bounce News Set to Reward Loyal Users with Shopping Trip to Dubai

Loyal users of the Bounce News App stand a chance to win mouth-watering shopping trip to Dubai or an all-expense paid trip to watch a live premiership match in an on-going consumer promo which started in January and runs until the end of March. According to the General Manager, Goodluck Ikporo of Bounce News, users who access the Bounce News …

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Another Round of Winning Creativity for Insight Publics’ Heineken Campaign

If the decision by Heineken to task Insight Publicis with creating the brand’s first Nigerian campaign was meant as an experiment, then the gamble paid off big time. Insight Publicis has been able to reenact the usually high standard of Heineken’s global campaigns but in a way that excites and resonates with Nigerian consumers across board. The 58 seconds commercial- …

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H&M Apologizes After Accusations of Racist Ad, Reviews ‘Internal Routines’

H&M has removed and apologized for an online ad depicting a black child in a sweatshirt with text reading “Coolest Monkey in the Jungle.” The image, which was viewable on the fast-fashion retailer’s U.K. site, drew controversy over the weekend as social media users noticed it and shared their outrage. By Monday morning, the Swedish brand had removed the image. …

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