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Battle of Brands

Battle of Brands: Some Big Lessons for “Big Cola”

Raheem Akingbolu writes on the competition in the carbonated soft drinks market and the hurdles before Big Cola, the new entrant into the market. When a new entrant comes into a competition with established players, it often comes with a lot of hubris and razzmatazz. Soon enough reality sets in that the race is not a sprint but a marathon. …

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Battle of Brands: Samsung Told to Stop Copying iPhone

After a years-long court battle, Apple finally got what it wanted: A federal appeals court ruled Thursday that Samsung smartphones can no longer copy certain iPhone features. In a 2-1 decision, a federal appeals court in Washington ruled that Samsung has to update its smartphones’ software to remove slide-to-unlock, autocorrect and quick link software that directly mimic Apple’s similar features …

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Battle of Brands: War of the Malt Drinks

After many years as market leader, Amstel Malta from the stables of Nigerian Breweries was put on the back foot recently when Guinness launched a malt drinks war for market share with the low sugar variant of its popular Malta Guinness. As Raheem Akingbolu found out in this report, the attempt to make Malta Guinness the market leader requires a …

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