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Press Conference at the Golden Tulip over the 2015 edition

UPDC PLC has announced its full support to the Third Music Festival Lagos and its commitment to the development of the Music industry in Nigeria. UPDC PLC executives and owners of the Golden Tulip Hotel Festac Lagos Hotel and one of the main sponsors of the Second Music Festival Lagos announced today in a press conference held at Golden Tulip …

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Airtel Nigeria’s ‘Redhot Promo’ Winner Takes Home Range Rover

Airtel has redeemed its prize to Mr. Abiodun Adio, a truck driver, who emerged the lucky winner of 2015 Range Rover Vogue’s grand prize of the Airtel Red Hot Promo Season 2. The grand finale of the promo was held at Airtel Head Office, Banana Island, Lagos in the presence of TCQ &A, an independent auditor and cross section of …

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Be a winner at Canoe Detergent Valentine Colour Mix Contest

It is a season of love, and indeed love is in the air! As lovers get set to celebrate yet another St Valentine Day come 14th February 2015, you surely have a chance to be rewarded with goodies by participating in the on-going PZ Cussons’s Canoe Detergent Valentine Colour Mix Contest. The activation which is in the spirit of the …

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Digital Campaign and Views about Political Branding

Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All Progressive Congress (APC), Akinwunmi Ambode, as an example Since the shift from core traditional marketing to digital, product positioning and personality branding, are now being tailored along these lines.  From …

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‘Share a Coke’ Campaign Rolls out in Nigeria

Coca-Cola’s new campaign extends an invitation to Nigeria to ‘Share a Coke.’ For the first time in the Nigeria, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on on all its packaging – the returnable glass bottle, cans and PET bottles for the nation’s most popular names among teens and Millennials. According to the …

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Etisalat Nigeria To Sponsor Nigerian Idol Season 5

Etisalat Nigeria will sponsor season five of the reality TV music show, Nigerian Idol, as auditions for thousands of undiscovered, young music talents for the 5th season of the competition commence tomorrow in Benin City, Edo State. “Etisalat is proud to provide a platform to discover and nurture raw talents. We expect to see excited, determined and extraordinarily talents at …

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MTN Unveils 2015 Betterme App, Urges Nigerians to Maximize Internet Usage

In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology (ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. …

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‘Orijin is very good for the Health of the Consumers’ Says Guinness

Guinness Nigeria Plc has said Sodium Benzoate used as a preservative in Orijin, its herbal drink, is not harmful. During a tour of the Orijin Brewery in Ogba, Lagos Corporate Relations Director of Guinness Nigeria Plc, Mr. Sesan Sobowale, said the company met the certification for Orijin. He said Sodium Benzoate, used as a food preservative in some drinks, is …

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GOtv Nigeria Excites Viewers With Expansion To Southern Nigeria

Digital terrestrial pay-TV, GOtv is quickly becoming a household name with its footprint now reaching over 20 states and Abuja, the Federal Capital Territory. The latest cities to receive GOtv signals and share in the enchantment of digital television are Awka, Ilorin, Ikom, Nsukka, Ondo, Owo, Sagamu, and Umuahia. TV viewers in these cities can now enjoy the benefits of …

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Coke Nigeria Replaces Logo With Names In Newly Launched “Share a Coke” Campaign

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country, introducing for the first time, a replacement of its iconic logo with popular Nigerian names on all its packaging , the returnable glass bottle, cans and PET bottles at Protea hotel, GRA Ikeja “Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our …

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