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Cadbury Launches new TomTom Honey Lemon

L-R Paul Udochi Sales Director, Bimbo Alabi Senior Manager Candy, Dele Anifowoshe, Marketing Director, Kufre Ekanem Corporate Affairs Manager West Africa and Bunmi Oke COO/ED 141 Worldwide at the launch of Tom Tom Honey Lemon in Lagos on Friday, 20th July 2012.

Cadbury Nigeria Plc has reinforced its leadership of the Nigerian candy market with the introduction of TomTom HoneyLemon, the latest variant of TomTom.

Dubbed ‘the new taste of relief’, TomTom HoneyLemon is a yellow candy, with white stripes that has the sweetness of honey, freshness of lemon and coolness of menthol, giving consumers more soothing relief in the throat, while leaving them cool and calm.

In his welcome address at the media launch for the new TomTom HoneyLemon, in Lagos on Friday, the Marketing Director, Cadbury Nigeria Plc, Mr. Dele Anifowoshe said that the new TomTom HoneyLemon was a product of research that revealed a consumer desire for a warm and calm candy in their mouth and to ease throat discomfort.

He said, “The uniqueness of the new TomTom HoneyLemon lies in the distinctive blend of three interesting flavours; Honey, Lemon and Menthol to create a soothing relief,” adding, “This latest variant of TomTom, is one which cannot be found in any other candy brand as it truly soothes while maintaining fresh breath.”

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