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5 Key Tactics For Marketing To Millennials

At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are millennials. After all, there are more than 80 million millennials in America right now and they outnumber baby boomers. But marketing to millennials is different than traditional marketing, so without the right strategies, you could …

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Guinness Nigeria Rolls Out Campaign to Tackle Under-Age Drinking in Lagos Schools

Guinness Nigeria Plc, a subsidiary of Diageo Plc, in partnership with Rue 14 Studios, a leading theatre and arts company has launched the Smashed initiative for the first time in Nigeria. Smashed is a Diageo Plc initiative targeted at tackling the issue of underage drinking amongst youth using drama and interactive educational tools.The initiative is aimed at enabling pupils to …

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WhoGoHost Ready to Boost Nigerians’ Businesses with the Commencement of ‘TakeItOnline Campaign

A grassroots campaign aimed at small businesses dubbed #TakeitOnline has been launched by foremost web hosting and design service provider, Whogohost. Running for one month, the campaign offers Nigerian business owners the opportunity to get high quality, multifunctional websites designed for them at 50% off the regular Whogohost price. It will be recalled that since beginning its operations in 2006, Whogohost …

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Fero Mobile Royale Y2 Smartphone Enters Nigerian Markets

Fero Mobile, the fastest growing smartphone brand in Nigeria, has introduced the stylish Royale Y2 smartphone into the Nigerian market. The new device allows users express their personal style with a 2GB.RAM that supports multiple apps and games without any difficulty. Speaking while unveiling the device, Phiroze Seth, Director, Fero Mobile Nigeria and Emerging Markets, said “The new Royale Y2 exemplify …

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GTCrea8 Convention: GTBank set to equip Nigerian Undergraduates with creative skills on March 8

Foremost African financial institution, Guaranty Trust Bank plc, is set to hold the maiden edition of the GTCrea8 Convention for Undergraduates, on Wednesday, March 8, 2018 at the University of Lagos, Akoka. The one day convention, which is free to attend, will bring together undergraduates from universities across Nigeria who are passionate about technology, digital media, fashion, and more to …

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More Women are Actively Pursuing Their Career Goals Than Ever Before

But many call for greater transparency in the workplace 82% of women surveyed are confident in their ability to fulfil their career aspirations and 73% are actively seeking career advancement opportunities But 42% feel nervous about the impact starting a family might have on their career and 48% of new mothers felt overlooked for promotions and special projects upon their …

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Nigerian Reads Aloud for Over 5 Days Straight, Bids for Guinness World Record

40 year old Nigerian, Olubayode Treasures Olawunmi, is bidding for a Guinness World Record after reading aloud for 122 hours at a Read Aloud Marathon Session organized by the YouREAD Initiative, a CSR initiative of Guaranty Trust Bank which seeks to reignite the interest in reading across Nigeria and beyond. Olubayode read aloud 23 published books from 1;30pm on Monday …

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Mastercard and M-KOPA Solar Partner to Light Up Homes and Businesses in Africa

At Mobile World Congress, Mastercard and M-KOPA today announced a partnership that will provide Africans living without electricity a simple way to light up their homes and businesses.  M-KOPA, which already provides affordable, safe and clean energy to 3 million people in East Africa, will pilot Mastercard’s Quick Response (QR) payment technology in Uganda to extend the reach of its …

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From Dream to Reality – Seven MTN Customers Watch Arsenal live In London

Seven members of MTN’s Y’ello family joined other Arsenal fans at the Emirates Stadium in London to watch the much anticipated Premier league clash between Arsenal and Manchester City. These MTN customers, who are also ‘Gunners for life’ – Ademola Sulaiman, Asemota Ivie, Coker Olabisi, Orimoloye Olateju, Arthur Chuks, Chief Kingsley Chinedu and Aniekpeno Mkpanang, were recently introduced to the …

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