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The Sudden Craze for Digital Marketing

By: Mobolaji Caxton-Martins (Brand and Innovation Management Specialist) I have noticed with keen attention the sudden interest from a lot of organizations in Digital Marketing. It has to be said that this is indeed great news to the extent that at least these organizations can now see the need to digitize their customer engagement and journey. Every day, I wake …

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Infinix Unveils 5 Minutes Fast Charge Smartphone ‘NOTE 3’ in Nigeria with Partners JUMIA & MTN

Features 6inch screen, 4500mAh battery, Finger print recognition, XOS & More.   Infinix Mobility is Africa’s leading mid-ranged smartphone brand with the most innovative product portfolio in 2016. The brand received 2 awards in Nigeria for best smartphone brand of 2015/2016 from Beacon of ICT and also Titans of Tech. The brand unveiled its latest smartphone ‘Infinix NOTE 3‘ as …

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Toyota is South Africa’s favourite Car Brand

The 2016 survey results were announced at a glittering gathering in Sandton on Tuesday, identifying top brands in the business and consumer spheres based on thousands of interviews. Toyota South Africa Motors (TSAM) has scooped the Sunday Times Top Brand award as the best regarded car brand in the Consumer category in 2016. It is the second time that TSAM …

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Brand Legacy: Campari and 2Baba Creating Legacies for Commercial Value

On April 20th, at the 4th edition of the Nigerian Entertainment Conference, Campari announced Innocent Idibia, popularly known as 2Baba as the new brand ambassador for Nigeria. A first of its kind, not a few gathered there punched their calculators to determine the worth of the endorsement deal. Known all over the world as a premium liqueur, the deal is …

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Brand Campaign: #MTNPulse and the Pulse Generation

#MTN Pulse is Back, #ItsWhoWeAre Campaign is one of MTN’s attempts to Unlock the Youth Market, but above that, it seeks to Rise the youth at Heart to Greatness. By Melvin Udosen Won’t you rather join the pulse generation? Young at heart grab all opportunities at their doorsteps. Brands are now tailoring their product offerings to the young generation. The …

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‘The Aim of the Entertainment Industry is to Tell Our Story, Then Sell It’ – John Ugbe

  MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria’s economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment shows have brought to many homes cannot be quantified. Entertainment has over the years proved to …

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Dangote Set to Introduce Rice into Nigerian Market

Dangote Rice Limited, one of the subsidiaries of Dangote Group is set to introduce the much awaited Dangote Rice which is billed to hit the market any moment from now as the management of the company commenced the harvest of its first tranche. It was gathered that Aliko Dangote, Chairman of Dangote Group is very happy with the news of …

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SMEs: Seek Angel investors, not banks, for funding – Expert warns

  Budding entrepreneurs who attended the first edition of the Nigerian Small Business Summit on the 24th August at the Landmark event centre were warned to stay away from bank loans at the start of their businesses. Mr. Kushal Dutta, Managing Director of Africa’s number one hotel booking portal Jumia Travel Nigeria, gave the warning during a panel discussion on …

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Airtel Announces Partnership with Genesis to Offer Customers Free Access on Naij.com, Jiji.ng

Leading telecommunications services provider, Airtel Nigeria, has announced a strategic partnership agreement with Genesis (www.gen.tech), leading global mobile Internet company, to provide customers on the Airtel network with an amazing opportunity to access and surf on Naij.com and Jiji.ng for free, without data charges and at an absolutely zero-rate. Naij.com is Nigeria’s number one most visited digital content website and …

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Why Cash is the Enemy of Inclusion

By Michael Miebach, chief product officer, Mastercard Two billion people – nearly one-third of the world’s adult population – lack a bank account.  For many readers of The UN Global Daily, this statistic is likely well known.  What perhaps isn’t as well known is that of those two billion people, 40 percent are young people. Nearly half are women. Half are …

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