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5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time. When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. …

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AMVCA 2017 Best Comedy Act Winner Samuel Ajibola Set to Introduce New Comedy Skit Series ‘Dele Issues’

AMVCA 2017 best comedy act winner (M-NET Recognition Award), Samuel Ajibola, popularly known for his role as Spiff in the TV series ‘The Johnsons’ has announced the release of his upcoming comedy web series titled ‘Dele Issues’ (Daily Issues) set to drop on Friday, March 10, 2017. The series revolves around the main character, Dele, his daily awkward encounters – …

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NMB to Digitize Tanzania’s Agri Sector with the Mastercard eKilimo Mobile Solution

National Microfinance Bank Pic (NMB) has signed a strategic partnership agreement with Mastercard to ensure the digitization of the agricultural sector in Tanzania with the rollout of eKilimo, amobile solution developed by the Mastercard Lab for Financial Inclusion. eKilimo, which in Swahili means ‘eAgriculture’, is a digital platform that will help, introduce efficiency, security and transparency in the agriculture supply …

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Lagos NIPR, LASG Endorse ‘Isale Eko’ Stage Play To Mark Lagos At 50

The Lagos State Chapter, the flagship of the Nigerian Institute of Public Relations has announced its endorsement of Isale Eko, a special satirical stage play designed to commemorate the 50th anniversary of Lagos State. The stage play, supported by the Lagos State Government, boast of stellar executive producers including the show business impresario and On-Air-Personality, Olisa Adibua, investment banker and …

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Fresh and Clean: The Spring Advantage

Water, as you know, is good for you, but do you know how well? Your everyday thirst-quencher is packed with body and mind benefits that make it the finest of health drinks. With every edible thing, the source of the water you take is important. While some people are aware of the health benefits of water, many are still ignorant …

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#TGIF: How To Drink Responsibly In Nigeria

You’re probably used to seeing the the term “drink responsibly” at the end of every alcohol commercial or social post. You are advised not to drink and drive and are told that you have to be above 18 to be allowed to order alcoholic drinks from the bar. But that doesn’t really teach you how to drink responsibly now, does …

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Turkish Airlines Wins PATWA International Award at ITB Berlin 2017

The International Council of Pacific Area Travel Writers Association (PATWA)has recently awarded Turkish Airlines Inc., the PATWA International Award under the category “Best Airline – Best Inflight Catering”. The prestigious award was received by Mr. Ahmet OLMUSTUR, Chief Marketing Officer of Turkish Airlines at ITB Berlin – one of the world’s leading travel & trade show. The award was handed …

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Twinpine Partners Afmobi To Offer Brands In Africa Premium Mobile Audiences

Twinpine, a Terragon Group Company, Africa’s pioneer and premium mobile marketing company, has recently partnered with Afmobi, a mobile internet business with one of the largest portfolio of products in Africa, to offer brands and agencies access to premium local inventory on the Tecno Mobile phones browser, Palm Play content store and the PalmChat Social. This browser is pre-installed on …

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Keystone Bank serenades customers with “Enhanced Mobile Lifestyle” campaign

With Keystone Bank you have a wide range of electronic channels that give you the freedom to bring all plans to life. Whether you’re making a transfer for a business transaction, paying for a service, renewing your cable and internet subscriptions, or just topping up your mobile phone, we have a platform to conveniently meet your needs. Keystone Bank is …

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FG appoints King Sunny Ade as ‘Change Begins with Me’ Ambassador

African legend and Juju music maestro, King Sunny Ade (KSA) has been appointed as an ambassador of the Federal Government’s re-orientation programme “Change Begins With Me”. Minister of information and culture, Lai Mohammed, made the appointment on Monday when he received the music maestro who paid a courtesy visit to his office in Abuja. Mohammed, while announcing the appointment described Sunny Ade …

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