Home » brandessence (page 35)

brandessence

Star Lager Beer Announces Landmark Partnership with FC Barcelona

  In a first-of-its kind press briefing at Camp Nou, Barcelona on Friday 3rd of March, 2017, Nigeria’s foremost lager, Star and FC Barcelona formally announced a partnership naming the beer brand as the club’s “Official Beer Partner” or “Official Supporter” in Nigeria. This comes on the heels of Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, …

Read More »

Verve International Provides Multipurpose Card For Nigerian Entertainment Industry

Having provided a multifunctional card for UNILORIN in 2014, Verve International is poised to developing an array of identity solutions to address various indigenous challenges faced by industries in the country as it partners with PMAN and Heritage Bank to provide payment identity card. Based on its innovation, the card is designed to globally authenticate each artiste’s involvement in the Nigerian music …

Read More »

Wakanow Founder Emerges Travel Man of the Year

Founder and Group Managing Director of Wakanow, Mr. Obinna Ekezie has been named Travel Man of the Year at the 2016 ATQ Travel Personality awards scheduled to hold in March this year. Organized by African Travel Quarterly, a member of the African Travel Media Group, in conjunction with Akwaaba Travel Market, this annual award is renowned as one of the …

Read More »

All Seasons Media and Popimedia to Host The First Ad-Tech Academy in Lagos

With over 97 million connected internet users and over 6 million views on YouTube daily in Nigeria, digital media has definitely become imperative for all businesses with today’s consumers fast becoming DIGERATI Ad-tech is a unique category in the digital and social media space. As we have come to know, social media advertising isn’t all about having a fan page …

Read More »

Masterpass QR Now Live in 7 Markets in Middle East and Africa

Mastercard has successfully been able to introduce and roll-out Masterpass QR in seven markets in the Middle East and Africa (MEA). This momentum is part of the company’s commitment to delivering efficient and cost effective payment solutions to Micro, Small and Medium Enterprises (MSMEs) in the region. The significance of Masterpass QR and the contribution already made in these markets …

Read More »

Troyka Leads Thought on Marketing Communication and the Future at The Social Media Week, Lagos

Leading Communications Group, Troyka Holdings is set to lead future impacting thoughts on social and digital media at the fifth edition of the Social Media Week, holding at the Landmark Centre, Oniru VI from the 27th February till March 3rd, 2017. Social Media Week is a conference that proposes ideas, trends, insights and inspiration to help people and businesses understand …

Read More »

40% of Online Ads Are Found to Be Overweight and Slow Sites

Ads need to go on a diet. More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. The report won’t be a shock to many publishers already grappling with the issue of “fat …

Read More »

Dulux Names ‘Steel Symphony 2’ As 2017 Colour of the Year

Chemical and Allied Products (CAP) Plc, a subsidiary of UAC of Nigeria Plc. (UACN), manufacturers of Dulux premium brand of paints and the technological licensee of AkzoNobel, world’s largest paints and coatings company has named ‘Steel Symphony 2’ as the 2017 Dulux Colour of the Year. According to a global team of expert, ‘Steel Symphony 2’ is the colour of …

Read More »