Home » brandessence (page 27)

brandessence

Turkish Airlines’ Nigerian Passengers, Others to Enjoy Limitless Comfort

In its efforts to continue to delight its customers, Turkish Airlines, flying to more countries than any other airline in the world, has intensified efforts to further improve the travel experience of its passengers in Nigeria and across the world.   In addition to its ever-expanding route network, Kharhiv (Ukraine), Conakry (Guinea), Phuket (Thailand), Voronezh and Samara (Russia) being the …

Read More »

Azuh Arinze Interviews Kola Oyeyemi, Emeka Opara, Steve Babaeko, Dele Momodu, Larry Izamoje, Ali Baba, Tiwa Savage, 2face And Others In New Book, The CEO’s Bible

Publisher, Entertainment Journalist and author, Azuh Arinze will be unveiling a new book titled The CEO’s Bible, which features conversations with top executives on starting, sustaining and standing out in Business. The CEO’s Bible explores dialogues with 90 top executives around the country, who shared their entrepreneurial experiences and the challenges of starting up a business. At the media Parley …

Read More »

Reminisce’s the Street Concert introduces Galaxy Grand Prime + Limited Edition Pack

Hip-hop artiste and Samsung brand ambassador, Remilekun Abdulkalid Safaru, popularly known as Reminisce, recently held the maiden edition of his brainchild, “The Street Concert.” The concert which held on the 25th of February at the Ikeja City Mall was in appreciation of his teeming fans that have stood by him since he caught the attention of Nigerian music lovers since …

Read More »

Meyer Unveils New Corporate Identity

  Meyer Plc, formerly known as DN Meyer Plc, under the leadership of its new Managing Director Mr. Bamidele Akinnola,recently unveiled a new corporate identity which is reflective of the renewed vigor and business focus of the company. According to the Managing Director, Mr. Bamidele Akinnola,the change in corporate identity is reflected in the company’s new name and logo. He …

Read More »

Nigerians March Towards Wellbeing in the Mastercard Wellness Month Initiative

  For the second year running, Kamdora has partnered with Mastercard to motivate more Nigerians to adopt healthy and active lifestyles through the Mastercard Wellness Month initiative throughout the month of March into April 2017. This annual programme includes a series of events, promotions and activities focused on helping Nigerians attain their fitness and wellness goals. The month of March …

Read More »

Interswitch again emerges Most Efficient Third Party Payment Processor and Financial Technology Partner of the Year – CBN/NIBBS

The Central Bank of Nigeria (CBN) has named Interswitch Transnational, Nigeria’s Most Efficient “Third Party” Payment Processor and Financial Technology Partner of the year. The double recognition took place at the recently concluded Electronic Payment Incentive Scheme (EPIS) Awards organized by the CBN and Nigeria Inter-bank Settlement System (NIBSS). Reflecting on the award, The Divisional CEO, Switching and Processing, Interswitch, …

Read More »

Trevor Noah Beats Funke Akindele, Yemi Alade, Lupita, Others To Win Favourite African Star At Nickelodeon’s 2017 Kcas

… As Ellen DeGeneres, Zendaya, Chris Hemsworth, Kevin Hart, Others Win Big at Awards.  South African comedian and The Daily Show host, Trevor Noah came out victorious last weekend, winning the award, “Favourite African Star” at the 2017 Nickelodeon Kids Choice Awards in Los Angeles. Trevor beat fellow African nominees, Funke Akindele, Yemi Alade, Lupita Nyong’O, Pearl Thusi and Wayde …

Read More »

7 Ways to Build Credibility, Trust and Character That Will Grow Your Business

In today’s marketplace, brands and products come and go at supersonic speeds. An estimated 250,000 products are launched each year. These products have an average 85 to 95 percent failure rate. It’s a sobering statistic, but hardly surprising given our penchant for new and better, and the rapid pace at which business operates today. While new brands come and go, …

Read More »

Infographic: What Millennials Want Online and Off

Turns out Gen Y doesn’t mind an old-fashioned phone call In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup that recently surveyed a panel …

Read More »

5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time. When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. …

Read More »