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How Brands Can Grow in a Volatile Marketing World

Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. This volatility can be seen in Kantar’s latest BrandZ ranking of the top 100 global brands. It shows 46 brands …

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How Brands are Injecting Creativity into Digital

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and …

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Are Brands Measuring the Impact of Creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels has become increasingly possible due to advances in methods such …

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We Must Join Hands to Lift Our Young Ones from Poverty to Prosperity – Tony Elumelu Says as He Receives Honorary Doctorate Degree

l-r: Former Chairman, Independent National Electoral Commission(INEC), Professor Attahiru Jega; Executive Secretary, National University Commission(NUC); Prof. Abubakar Rasheed; Founder, The Tony Elumelu Foundation and Group Chairman, United Bank for Africa (UBA), Tony Elumelu; Emir of Kano, His Majesty Muhammadu Sanusi;  Governor of Kano State, Alhaji Abdulahi Ganduje; Former Head of State, General Yakubu Gowon; Pro-Chancellor, Bayero University, Kano(BUK), Professor, Ibrahim …

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UBA Foundation Celebrates International Day of the African Child, with Special Reading, Mentoring Sessions

UBA Foundation, the corporate social responsibility arm of United Bank for Africa (UBA) Plc, on Monday, joined the rest of the world to celebrate the International Day of the African Child. The day which has been set aside by the United Nations to celebrate children in Africa, recognises the courage of students who marched for their right to better education …

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Nigerian Students Receive Awards After Excelling in Cambridge Examinations

Cambridge International and the British Council hosted the prestigious annual British Council Recognition and Outstanding Cambridge Learner Awards at a ceremony held at The Civic Centre in Lagos, Nigeria, on 14 June. Ninety one top performing students from 46 schools in Nigeria received 125 Outstanding Cambridge Learner Awards following their outstanding performance in the November 2017 and June 2018 Cambridge …

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Google Puts the Spotlight on Blood Donation with LifeBank

Nigeria has some of the lowest blood donation rates in the world, with just 10% of the population donating freely. That makes it crucial that what blood there is arrives safely and timeously where it’s needed. Underlining the need for blood donations is the fact that Nigeria has the fourth-highest maternal mortality rate in the world, accounting for 19% of …

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OAAN Converges to Discuss Business Reposition for OOH

The Outdoor Advertising Association of Nigeria (OAAN) said it will converge in Abeokuta, Ogun State, for the 34th Annual General Meeting (AGM) of the association to discuss strategic repositioning for the business.A statement signed by the General Secretary of the association, Femi Ogala, that the theme for this year’s AGM is ”Future of OOH in Nigeria: Debt, Ethics and Best …

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Banky W, Teni, REMA, Adebola Williams Gear Up for Nigeria’s First-ever Prom Concert “Afroprom”

Popular Musician Banky W alongside trending singer Teni, and Mavin’s New Signee Rema are set to thrill graduating secondary school students at the first ever prom concert in Nigeria tagged “AfroProm” holding at Eko Hotel, Convention Centre, Lagos on July 14, 2019. The event is put together to give Nigerian students an opportunity to experience prom, while celebrating, networking, and …

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