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Amosun gets award for rebranding


Governor of Ogun State, Senator Ibikunle Amosun has received an award for his effort at rebuilding and rebranding Ogun state by Brand Journalists Association of Nigeria, BJAN.

Amosun, whose effort at repositioning the state via various reconstructions of several infrastructures across the state, was awarded in the State Rebranding and Repositioning category. Amosun emerged at the BJAN annual conference and award held in Abeokuta, the state capital recently.

The event with theme: “Repositioning Centenary Brand to Align with Modern Ideals,” according to the organisers, was chosen for discussion to commemorate next year’s centennial celebration of the amalgamation of the former Southern and Northern British protectorates by the colonial masters in 1914.

Facilitators at the conference included Ibrahim Lamorde, chairman, Economic and Financial Crime Commission (EFCC); Mrs. Folake Ani-Mumuney, Head, Communication & Marketing, First Bank of Nigeria; Lolu Akinwunmi, Chairman, Advertising Practitioners Council of Nigeria (APCON); Mrs. Bunmi Oke, President, Association of Advertising Agencies of Nigeria (AAAN); and Anthony Chiejina, divisional director and spokesman of the Dangote Group, amongst others.

According to as statement by the organizer, Amosun embarked on aggressive reconstruction of modern roads and bridges in other to make the state appeal to investors at both local and global market.

Commenting, Goddie Ofose, chairman of BJAN said: “We didn’t consult the state on this award because we wanted an independent assessment of development in the state. We sent our team to the state and by the time they came back with reports which includes visuals, we couldn’t help but honour the governor for his great effort in rebuilding, rebranding and repositioning the state.

“Ogun State under the leadership of Senator Amosun has experienced unprecedented transformation in the areas of road constructions, healthcare delivery, security and education. Most notably is the quiet nature with which all these giant stride are being achieved.”

Other awardees in the various categories for Best Effort in Repositioning Nigeria included: Manufacturing category- Dangote Group; Crime Fighting- the EFCC; and Banking- First Bank of Nigeria Limited. Other winners are: GLOBACOM, for Best Effort in Innovation (Telecommunication); Indomie Noodle in the  Niche Marketing (FMCG) category; Jumia, Best Effort in Driving Change (Online Retail); Legend Extra Stout- Quality & Taste (Alcoholic Beverage); Mainstreet Bank, Best Effort in Improved Service (Finance), MR. BIGGS, Best Effort in Brand Consistency (QSR); Oracle Agency, Best Effort in Innovation (Experiential Marketing); Sure-P, Best Effort in Creative Logo Design (Government Agency).

Others are UBA, Best Effort in Growth & Expansion (Banking); X3M Advertising, Best Effort in Digital Advertising (Creative Agency), Advertising Practitioners Council of Nigeria (APCON), Best Effort in Industry Regulation and Zenith Bank Plc, Best Effort in Driving Innovation & Technology (Banking).

Receiving the award, chairman of the EFCC noted that the commission may have been criticised for losing its bite recently, stressing that what the commission is doing to launder the nation’s image globally cannot be overemphasized. The commission, he assured, is certainly one government agency that has worked assiduously to ensure that perception among comity of nation is changed positively.

For First Bank, the organisers noted that its history cannot be discussed in a few paragraphs, because “It is certainly one of the few corporate entities that is older than Nigeria, but still manages to look trendy and youthful.

“This brand has shown Nigerians that a brand is like a wine, the older the better. Therefore, winning Brand Journalists’ medal in brand consistency is no fluke,” Ofose added.

Dangote Group was also applauded for its repositioning efforts through manufacturing and promotion of local content, making it a beacon of industrial revolution on the African continent, with footprints in sugar, cement, noodles, spaghetti and flour, all of which have become household names in Nigeria and Africa.

While receiving the award on behalf of Governor Amosun, Commissioner for Information and Strategy, Yusuf Olaniyonu said Amosun’s quest to rebuild the Gate Way State as enunciated in his vision, is a task his administration “embarked upon with every sense of determination and mission to salvage the fortunes of the state”.

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