Airtel Rolls-Out “Step Up” Consumer Promo, Offers Subscribers ₦150 million cash prizes

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As part of its commitment to reward and empower its customers, leading telecommunications service provider Airtel Nigeria, has introduced an exciting trivia-based mega consumer Promo to delight and handsomely reward subscribers with millions of cash prizes daily.

The Promo, tagged Airtel STEP UP Promo, is anchored on a point-based interactive SMS system where customers will accumulate points to increase their chances of winning by responding to questions.

It is divided into three categories of Bronze, Silver and Gold with each category attracting a charge of N10, N50 and N100 respectively.

Customers who wish to enter the Basic level and compete for the daily prize of ₦500,000 will send the keyword ‘UP’ to the short code 2222. The more questions answered, the higher the chances of winning.
Customers can increase their chances of winning big by stepping up from the Bronze level (₦10) to the higher levels of Silver Club (N50) and Gold Zone (N100) that award more points per correct answer and offer the daily cash prize of N2,000,000 (two million naira).

To move from the lower tier to a higher one, customers would simply answer positively when invited during the game. The users with the most correct answers will have the highest chances of winning the big prize of N2,000,000 cash.

According to Chief Operating Officer, Airtel Nigeria, Deepak Srivastava, “Airtel Step Up Promo” will lift a large number of Nigerians into instant millionaires while others will step up the financial ladder with a whooping N500,000 cash prizes every day for 90 days.

The Step Up promo is based on general knowledge questions revealed  Srivastava while adding that the company has engaged the services of renowned firm in systems, processes and applications audit, Alexander Forbes, to supervise the draws and prize redemption processes in a bid to further demonstrate transparency.

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