…repositions for continental dominance
Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity.
The refreshed corporate identity was officially announced at an unveil event in Lagos on Tuesday, 22 September 2015. Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe had this to say,
“The new Interswitch logo and brand position is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa.
We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent.”
Since launching in 2002, Interswitch has grown rapidly and consistently, resulting in a current transaction volume of 350 million transactions per month and more than NGN6.4 Trillion a year across its platforms such as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.
Interswitch is now Nigeria’s e-commerce industry market leader, and with revenue growth of 1226% in the last five years, Interswitch is the fastest growing tech company in Africa according to Deloitte and the first company in West Africa to attain CMMI level 3 ratings.
Interswitch’s flagship brands; Verve and Quickteller have also unveiled simplified, modernized new identities that are globally competitive.